A serum is the step in your routine that delivers concentrated active ingredients deep into the skin. Because serums are lightweight, they layer easily under moisturiser and sunscreen and work well in Indian weather. Aliza serums focus on brightening, hydration and an even, glowing complexion.
The Glass Glow Serum combines Glutathione, Vitamin C (3-O-Ethyl Ascorbic Acid), Hyaluronic Acid and Alpha Arbutin for a brighter, more even tone and a smooth glass-skin finish. The Glow Rich Gold Elixir 24K Serum pairs 24K gold with Niacinamide for radiance, while the Glow Rich Serum adds hydrating Aquaxyl and Squalane for a soft, dewy glow.
Apply 3–4 drops after cleansing and toning, then seal it in with moisturiser. Brightening actives like Vitamin C can make skin more sun-sensitive, so always follow with a daily sunscreen. Not sure which serum suits you? Shop by concern in dark spots or anti-ageing.
Everything you need to know about Serum
Glass Glow Serum with Hyaluronic Acid + Niacinamide is our bestseller for that coveted glass-skin glow. Apply 2-3 drops after cleansing.
Yes — serums are designed for daily use. Apply 2-3 drops on clean skin before moisturizer. Use Glass Glow Serum in the morning and Glow Rich at night.
Glow Rich Gold Elixir 24K Serum uses gold particles to stimulate cell renewal, boost ingredient absorption and deliver a radiant, youthful glow.
Most customers see visible brightening within 2 weeks of daily use. Full results are typically visible after 4-6 weeks of consistent use.
